TWIN CITIES, MINNESOTA · OWNER-RUN BUSINESSES

Busy isn't the same as profitable.

Crucible & Stone keeps your books clean and gives you a roadmap: where you stand, where you're headed, and the checkpoints to get there.

Book a Free Intro Call See how it works

Free intro call. Tell me what's going on.

CLEAN BOOKS. STRAIGHT ANSWERS. YOUR SIDE OF THE TABLE.

01 / THE PROBLEM

The work's getting done. The bank account's a mystery.

Most owners are busy. Fewer can say, on the spot, whether they're truly profitable, or whether they can cover payroll next month.

That's not a you problem. That's a "nobody-translated-the-numbers" problem. Numbers don't lie, but not all of us speak their language.

SOUND FAMILIAR?

"I have no idea if we're actually making money."

"I'm scared to look at the bank account."

"I only open QuickBooks when my accountant yells at me."

02 / THE COST OF NOT KNOWING

Messy books aren't free. You're just paying for them where you can't see them.

Money that slips away.

Failed payments nobody chased, subscriptions nobody uses, work that never got invoiced.

A bigger bill at tax time.

Your CPA charges to clean up what should have been done every month.

Cash surprises.

Finding out payroll is tight the week it's due.

Decisions in the dark.

Hiring, pricing, or a new lease on a gut feeling.

Your nights.

Hours in QuickBooks you'll never get back.

The Health Check puts a number on it.

If it doesn't turn up at least $500 in mistakes, missed money, or things costing you more than they should, you get your $500 back.

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03 / THE MONTHLY ROADMAP

Where you are. Where you're going. How to get there.

Most owners are running without a map. Every month you get one page: three numbers, two decisions, one checkpoint. The numbers tell the story. You decide what comes next.

3 Numbers to watchWhere you stand right now. Each one marked good, watch or fix.

2 Decisions in front of youYour options, with the dollars on each one.

1 CheckpointYour goal, in your words. Are you on track to hit it?

See a full sample dashboard

Monthly Roadmap Sample Co. · October

SAMPLE

Same 100 jobs as a good month in 2024. Same $400 price. Costs went up, so a full month now loses money.

3 NUMBERS

GOOD 100 of 100 JOBS BOOKED Your crew is fully booked at $400.

WATCH $280 COST PER JOB Up $30 since you set your prices.

FIX −$900 PROFIT, FULL MONTH Break-even is 108 jobs. Your crew maxes out at 100.

2 DECISIONS · PER MONTH

Your price per job

Hold at $400−$900

Raise to $409$0

Raise to $439+$3,000

Your cost per job

Leave it at $280−$900

Trim $10 a job+$100

Trim $20 a job+$1,100

1 CHECKPOINT · A $10,000 CASH CUSHION 25%

$2,500 today. Hold at $400 and it runs dry in January. Go to $425 and trim $10 a job, and you hit $10,000 in January.

*SAMPLE: a modeled local service business, not a real client. Profit is treated as cash for simplicity.

04 / HOW IT WORKS

Four steps. No surprises.

I Intro Call FREE · 15 MINUTES

Tell me what's going on. If I can help, I'll tell you how. If not, I'll point you in the right direction.

II Books Health Check $500 · ABOUT ONE WEEK

Your "you are here" pin. I show you where you stand and what's broken, we set your goals, and you get an up-front quote to fix it. Credited toward cleanup or monthly service.

III Catch-Up & Cleanup ONLY IF NEEDED · QUOTED UP FRONT

Every account reconciled, every transaction sorted, and clean financials your CPA would be delighted to see.

IV Monthly YOUR MONTHLY ROADMAP

Three numbers to watch, two decisions with the dollars on each, and one checkpoint: your goal. Plus a call to walk through it.

The guarantee If the Health Check doesn't turn up at least $500 in mistakes, missed money, or things costing you more than they should, you get your $500 back.

05 / WHO IT'S FOR

Owners who are great at the work, not the books.

Bookkeeping and monthly financial reporting for owner-run businesses across the Twin Cities with no finance person on staff.

Gyms & studios

Trades & contractors

Service businesses

Local shops

Not a tax firm. I work alongside your CPA, never instead of them.

SEAN EHRHART FOUNDER

06 / WHO YOU'LL WORK WITH

Sean Ehrhart, Founder

15+ years in medical device and diagnostics sales taught me how to explain complicated things to busy, skeptical professionals in plain language. Now I do that with your numbers.

I'm not a vendor who disappears after tax season. I sit on your side of the table and tell you straight where you stand.

More about Crucible & Stone

Stop guessing. Start knowing your numbers.

15 minutes. No pressure, no pitch deck.

Book a Free Intro Call